genesys icfd solution - dr pack

Targeting the CMOs and Heads of Product Management/Product Marketing of telcos across ASEAN, this pack was created to introduce Genesys iCFD, a solution that transforms the experience for customers entering the company's “telephone front door”.

The brochure was designed to bring home the frustrating customer journeys of callers, the resulting impact on business, and a better answer for it all. An accompanying cover letter invited to a Telco Summit, for networking with peers and brainstorming ways to deliver better service.

Results:

  • Heartwarming buzz created, with high attendance and quality levels

  • Even invitees unable to attend voluntarily RSVP-ed to express their regrets.

Agency: Go Direct

 dm brochure cover

dm brochure cover