hp vivera inks viral campaign

Brief :                                                                                                  

Help spread the word about the launch of HP's Vivera inks.

Solution:                                                                                                                                                 

Create a rich, highly interactive e-Card, to be launched around Valentine's day. The card allowed users to send a greeting complete with a custom voice-over.

Results:

  • Over 40% of all site visitors sent an e-Card 

  • Click-through rate for the cards viewed were in the high 90%

  • Strong viral effect with almost one-quarter of users who received a card spreading the Vivera message further by sending to other friends and colleagues.

Agency: XM Asia

creating a vivera ecard - video capture