hp vivera inks viral campaign
Help spread the word about the launch of HP's Vivera inks.
Create a rich, highly interactive e-Card, to be launched around Valentine's day. The card allowed users to send a greeting complete with a custom voice-over.
Over 40% of all site visitors sent an e-Card
Click-through rate for the cards viewed were in the high 90%
Strong viral effect with almost one-quarter of users who received a card spreading the Vivera message further by sending to other friends and colleagues.
Agency: XM Asia