microsoft amalga launch

This Digital + BTL campaign for Microsoft's Amalga Unified Intelligence System (UIS) was designed for two distinct target audiences:

  • CEOs, CTOs & CIOs of private sector healthcare organisations, whose challenge is aggregating data from multiple clinical and administrative systems across the enterprise, and delivering comprehensive, up-to-the-minute patient information to healthcare professionals.

  • Heads of public sector health bodies, for whom the challenge is analysing the health data of millions of citizens, and being able to identify health trends and emerging health crises

As you can see, the 'creative device' for both audiences is the same, while the execution and message are tailored to their needs.

Agency: Go Direct