my own show-n-tell (2005)

My previous digital showcase features some inspired art direction from my regular work partner (thanks, Roger Tan!). He elegantly answered my brief: the gallery should be attractive, but not overwhelm the art on display.

A few noteworthy elements:

  • the incorporation of my 'through-the-line' USP right through the design

  • the well-chosen cartoons for the self-DM and prefacing each of the three sections - ATL, BTL and Online

  • my (ahem!) 'corporate identity' (thanks again, Roger!).

(Click first thumbnail to run video tour; the other two show the self-DM jacket)