oracle 'daily business intelligence' solution - dr pack

Targeting Oracle's enterprise customers, this pack introduced the company's Daily Business Intelligence (DBI), an integrated out-of-the-box reporting and analysis application that enables senior managers and executives to see relevant, accurate, and timely information using self-service dashboards.

To highlight DBI's 'daily-reporting' architecture, the DM itself resembled a newspaper, with all key features presented as articles. The DM's teaser wrapper, too, hinted at the timeliness, enlightenment and insight provided by DBI.

Agency: Go Direct