"thank galaxy life it's friday" - app install campaign

The Samsung Galaxy Life Galaxy app is every mobile phone owner's passport to incredible experiences, lifestyle privileges and exclusive offers. To drive app installs and usage, we created this tremendously successful "Thank Galaxy Life It’s Friday" digital campaign – a series of fun contests every Friday (for 24 weeks) in which app users could win exciting prizes simply by uploading zany pics, selfies and wefies.

Agency: Samsung Asia (in-house)