samsung masterpieces app install campaign

With a collection of more 250 digital photos, videos and paintings - created by 60 leading artists from six Southeast Asian countries - Samsung Masterpieces is the region's digital art gallery. In just a few taps on your mobile phone or tablet, you can find creations by artist, by genre, or by subject.

This mobile campaign (Facebook & Instagram) was designed to invite people to install the app, feast their eyes on its ever-growing gallery, and refresh their mobile device home screens and contact views with their favourite creations.

Agency: Samsung Asia (in-house)